Ювелирная группа «АДАМАС»









The history of ADAMAS

On April, 6th, 1993 in Moscow creation of jewellery factory of a complete production has begun. The new Russian jewellery company was given the name of Adamas, which means "firm, indestructible" in Greek language.

May, 15th, 1993 year - installation of the first machine for gold chains production has begun. The modern equipment has been bought, established and adjusted with consulting support of experts from Italy.

August, 12th, 1993 year - release of the first gold chain of 14Kunder a trademark Adamas has taken place: it was a chain curb single of a gold wire of 0,35 mm, diamond cutting 2 sides.

September, 2nd, 1993 - selling of jewelry under a trademark Adamas has taken place in one of the famous shopping centres of Mosciw GUM near Red Square.

May, 1994 - the first retail jewellery store Adamas in Sochi city was opened. Since 1994 building of the Federal Retail Network has begun, now it comprises more than 200 retail points working under the trademark Adamas.

In autumn, on September, 28th, 1997 Adamas constructed one more line to manufacture jewels by a micromoulding method. Actually, it is one more factory of a full production cycle. Thus, by 1997 Adamas has constructed two jewellery factories which allow to produce any jewel of different probe of gold.

The release of the first gold product by jewellery manufacture on November, 21st, 1997 has taken place. There were designs without precious inserts from a collection "Zodiac signs". Now the assortment of the factory includes more than 600 articles only jewellery with inserts of diamonds and natural color precious and semiprecious stones.

Following the results of 1997 Adamas became the leader of the jewellery industry of Russia!

April, 6th, 1998 - Russian jewellery company Adamas celebrated 5th birthday. And the same year for young Russian economy became the year of the biggest shock for all Post-Soviet history. In August, 17th, 1998 there was a default in Russia.

Adamas has overcome the crisis of 1998 without economical loss and has strengthened the positions in the market of Russia, having increased the volume of production and leaving far behind the other competitors.

According to State Probe Inspectorate in 1998 the total volume of output of jewels in Russia has increased by 2 % in comparison with 1997, whereas Adamas has made 25 % production more than for the last year.

January, 2001 - small-scale manufacture for manufacturing exclusive jewellery - "Jewellery Masters" was opened.

1999 - 2002 distribution of products increased 50 % annually. These are the best indicators of the growth in Russia among all enterprises of jewellery sector.

As per the results of 2002 Adamas has made 3,5 times more jewels, than the closest competitor in Russia, in 2003 it made the volume of output more than 2,5 million pieces what makes about 20 % of the legal market.

On July, 13th, 2006 - Retail Trade Adamas won competition "Best jewelry store" at the nomintation "Best chain of jewellery stores", organized by a magazine "Navigator of jewellery trade".

On November, 15th, 2006 - "Adamas the Capital Jewellery Factory " got the national award "Goods of the year" in a nomination "For invariable adherence to traditions of quality in manufacturing of gold jewellery with precious stones". For the first time in history the manufacturer of jewels has taken such award.

On April, 6th, 2007 the 14th birthday Adamas celebrated by opening of the industrial-commercial enterprise in Ural Mountains - Adamas Ural jewellery factory.

In September release of exclusive jewelry under the trademark "Artigiano" at the enterprise "Adamas Ural Jewellery factory" took place. For the first time the factory participated in the exhibition "Juweller-2007" and took small Grand prix for marine collection - jewellery "the Slope", "the Jellyfish" and "the Sea fad".

In August, 2007 the 100th shop of the Federal Retail Network Adamas on Moskovskij prospect in Voronezh city was opened.

November, 2007 - Adamas got the national award "Goods of the year" in a nomination "For the best jewellery".

On January, 5th, 2008 in Tuapse city the 150th jewellery store of a federal retail chain Adamas was opened.

September, 2008: New jewellery collections of Adamas are awarded by 6 diplomas at two international exhibitions which took place in Moscow: "JUNWEX Moscow" and "the Jeweller 2008"

October, 2008 - company Adamas became the winner of the award "Brand №1 in Russia". The victory in this competition can't be predicted, the national brand is defined by voting of buyers of jewellery across all Russia!

October, 2008 - Adamas became "the Company of the year in jewellery sector" according to the version of the Publishing house of Rodionov, the company reached the brightest success in sphere of jewellery production.

November 2008 - for the third time Adamas became the owner of the award "the Goods of the year" in a nomination "For the best jewellery". Today Adamas is the most recognized jewellery brand in Russia.

The federal retail chain includes more than 170 stores and franchising stores working under the trademark Adamas.

Adamas makes 2 times more jewellery, than any other Russian manufacturer.

In 2007 15 tons of jewellery are realized.

For 15 years 30 000 000 clients have purchased jewellery from Adamas.

The jewellery Adamas is in each family of Russia today.

Every third gold chain in Russia is being manufactured by Adamas.

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